International Business Travel – Dos and Don’ts
April 7th, 2011 | 
Author: My first business meeting in a country where English was not the native tongue was in Germany. I was terribly nervous. I didn’t know German, and no one was with me that could speak it. I fell all over myself trying to make apologies for speaking in English and not knowing their language. They brushed it off as no big deal. It turns out that English is widely accepted in Germany as the language of business and most Germans are taught it as a second language throughout their early school years.
So began my journey into the new world of international business travel. I made many mistakes along the way, but eventually I was able to make these trips and hold business meetings routinely without all the drama. I’ll spare you the learning curve and share these international business travel Dos and Don’ts with you:
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The Big Advantages of Small Business
We have all heard it said that small business is the backbone of the economy, and we all seem to know that is true. The exact definition for small business is not so clear, but what is clear is that most businesses are small by that allusive definition.
It is a bit of an irony that some business owners try to project the idea that they are bigger than they really are. As much as we might say bigger is not better, our attitudes and actions will determine whether we really believe that or not.
There is strength in being small once you discover how to harness your energy.
The idea of comparing the size of a business, to the size and power of a boat, provides an excellent analogy. A cruise ship may withstand storms and high waves much better than a small yacht, but it is not very maneuverable. A speedboat can go places a ship could never attempt. It is faster, agile, and can turn quickly to avoid danger.
These comparisons are no surprise. Most people seem to realize these differences, but contemplating them well enough to seize their potential is what separates the weak from the strong. The small athlete, who could easily be crushed by bigger competitors, can still win by dodging them and outrunning them.
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For small business owners to adapt the same thinking as big business can easily bring disaster. You have the advantage if you think differently. Business models are changing fast, and a small agile company can adapt more quickly. There are big companies teetering on the edge of bankruptcy. Some of them are so steeped in outdated business practices, that they cannot adapt quickly enough to avoid hitting the iceberg.
While big corporations may have an advantage in marketing budget and buying power, small businesses are usually better at having substance. They can respond to their customers and provide more personalized service. They can specialize and prosper in a smaller niche market that would be impractical for a bigger company.
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It is difficult, perhaps even impossible, for a big company to operate as efficiently as a small business. With small business, efficiency is not optional. Wasted resources can easily ruin a small business. Because efficiency is so necessary, small businesses tend to be much more productive.
Small businesses can also easily implement methods to increase their efficiency. Advances in areas such as lean manufacturing, modular tooling and work cells, automation, communication, and information technology help level the playing field for small business. With video conferencing and the Internet, collaboration can be accomplished without expensive travel.
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In spite of the challenges, the opportunities for small business have never been better.
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Understanding the Importance of International Business
International business is all business transactions-private and governmental-that involve two or more countries. Why should one be interested in studying international business? The simplest answer is that international business comprises a large and growing portion of the world’s total business. Today, almost all companies, large or small, are affected by global events and competition because most sell output to and/or secure suppliers from foreign countries and/or compete against products and services that come from abroad.
More companies that engage in some form of international business are involved in exporting and importing than in any other type of business transaction. Many of the international business experts argue that exporting is a logical process with a natural structure, which can be viewed primarily as a method of understanding the target country’s environment, using the appropriate marketing mix, developing a marketing plan based upon the use of the mix, implementing a plan through a strategy and finally, using a control method to ensure the strategy is adhered to. This exporting process is reviewed and evaluated regularly and modifications are made to the use of the mix, to take account of market changes impacting upon competitiveness. This view seems to suggest that much of the international business theory related to enterprises, which are internationally based and have global ambitions, does often change depending on the special requirements of each country.
Another core issue is the company’s growth and the importance of networking and interaction. This view looks at the way in which companies and organisations interact and consequently network with each other to gain commercial advantage in world markets. The network can be using similar subcontractors or components, sharing research and development costs or operating within the same governmental framework. Clearly, when businesses formulate a trading block with no internal barriers they are actually creating their own networks. Collaborations in aerospace, vehicle manufactures and engineering have all sponsored the development of a country’s or a group of countries’ outlook based on their own internal market network. This network and interaction approach to internationalisation shows the substance of being able to influence decisions when knowing how the global network players work or interact.
For example, a crucial market network is that of the Middle East. Middle East countries are rich, diverse markets, with a vibrant and varied cultural heritage. This means that although there has been a harmonisation process during the past few years, differences still exist. Rather than business being simpler as a result, it should be recognised that because of regulations and the need those countries have to restructure as they enter the global market, performing any kind of business can be highly complex. It should be remembered though that the Middle-Eastern countries have a low-income average and like to have their cultural differences recognised. Those firms that will or have recognised these facts have a good chance of developing a successful marketing strategy to meet their needs. Fortunately some firms have realised these important differences and reacted adequately when strategic decisions had to be made regarding their penetration to this kind of markets.
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